Divas Fashion strictly adheres to U.S. laws and regulations regarding data privacy. This Privacy Policy is designed to clearly inform users of our rules regarding data collection, use, storage, sharing, and protection, ensuring the security of every user's personal information and privacy. This policy applies to all users within the United States who access, browse, or purchase services from this site.
1. Effective Date
This Privacy Policy becomes effective on June 15, 2026. Subsequent updates will be posted on the website, and individual notification to each user is not required.
2. User Information We Collect
We collect the following two categories of information in compliance with regulations when you visit the website, register an account, place an order, or contact customer service:
Personally Identifiable Information: Name, shipping address, postal code, contact phone number, email address, payment-related information, order history, and account registration/login details.
Non-Personal Browsing Information: Anonymized browsing data such as device model, browser type, IP address, browsing path, time spent on pages, click behavior, and access times.
3. Sources of Personal Information
All personal information we collect comes from the following legitimate and lawful channels:
3.1. Information provided voluntarily by the user: All personal information you provide of your own accord when registering an account, using website services, placing orders, communicating with customer service, or submitting inquiries;
3.2. Information automatically collected by the website: Device information, browsing behavior, and access data automatically obtained by our system via cookies and similar technologies when you visit or browse the site;
3.3. Information provided by partner service providers: Transaction data collected and processed on our behalf—in compliance with regulations—by our authorized service providers during the course of delivering technical support, payment processing, and logistics fulfillment services;
3.4. Information from compliant third-party channels: Public and compliant user information lawfully synchronized through our authorized platforms and partners.
4. How We Use Your Information
We use collected user information solely for legitimate and necessary business service scenarios and strictly avoid any misuse of user privacy:
4.1. Fulfilling service obligations such as completing order transactions, shipping products, tracking logistics, and handling after-sales returns or exchanges;
4.2. Sending service-related messages such as order confirmations, logistics updates, and after-sales notifications;
4.3. Responding to user inquiries, resolving after-sales issues, and maintaining the quality of user service;
4.4. Optimizing website functionality, refining product designs and categories, analyzing user preferences, and enhancing the shopping experience;
4.5. Identifying risks, preventing fraudulent transactions, and ensuring the security of transactions for both the website and users;
4.6. Sending compliant marketing content—such as updates on new products and promotional events—subject to user authorization;
4.7. Complying with local U.S. laws and regulations, and cooperating with official compliance inquiries and regulatory requirements.
5. Rules for Personal Information Disclosure
We never sell, trade, or unauthorizedly disclose your personal private information; limited disclosure occurs only in the following compliant scenarios:
5.1. Disclosure to Partner Service Providers
We share necessary information with compliant third-party service providers—all of whom have signed confidentiality agreements pledging to strictly protect user data. These include the Shopify platform, payment processors, logistics and delivery partners, cloud storage providers, and data analysis and customer service/maintenance providers, all utilized to support core services such as website operations, order processing, logistics fulfillment, and system maintenance.
5.2. Disclosure for Marketing Partnerships
We may share anonymized or compliantly authorized data with legitimate marketing partners for personalized advertising and promotional activities. All partners use data in accordance with their own privacy policies, and users may request to opt out of personalized targeted advertising services at any time.
5.3. Disclosure Based on User Authorization
We may disclose relevant information based on your authorization when you proactively request it, provide explicit consent, or utilize features such as social logins, social sharing, or third-party delivery services.
5.4. Disclosure Among Affiliated Corporate Entities
User data may be compliantly transferred within the corporate group to provide unified services and operational support. 5.5. Legal Compliance Disclosures
In the event of business transactions such as mergers, acquisitions, restructuring, or bankruptcy liquidation, or upon receipt of court subpoenas, lawful requests from law enforcement agencies, or mandatory legal or regulatory requirements, we will disclose relevant user information in accordance with applicable regulations for the purposes of compliance documentation and risk prevention and control.
6. Data Security and Data Retention
Data Security: This site employs industry-standard encryption technology to encrypt the storage and transmission of users' personal information and transaction data. We have established a risk control and protection system to prevent data breaches, tampering, loss, and unauthorized access. We conduct regular system maintenance and security checks to comprehensively safeguard user privacy.
Data Retention: We retain user data only for the duration necessary to provide our services. Order transaction and after-sales records are retained until the transaction and after-sales processes are fully concluded; additionally, we retain necessary transaction documentation in compliance with U.S. tax and commercial laws. Once the necessity for compliant retention has ended, we will automatically and securely delete or anonymize user data.
7. Third-Party Links
Pages on this site may contain links to third-party websites, access points to social media platforms, and links to partner platforms. This site merely provides the means to access these external sites and assumes no responsibility for the privacy policies, content, or data security of third-party platforms. When visiting third-party websites, you are responsible for reviewing the respective platform's privacy policies and assuming any risks associated with browsing them.
8. Your Personal Rights
In accordance with the California Consumer Privacy Act (CCPA) and local U.S. privacy regulations, you possess the following legal rights:
8.1. Right to Access: You may request to view the personal information and usage records we store about you at any time;
8.2. Right to Correction: You may request to modify or correct inaccurate personal information;
8.3. Right to Deletion: You may request the deletion of your personal account and retained personal data;
8.4. Right to Opt-Out of Marketing: You may decline to receive personalized advertisements or marketing notifications at any time;
8.5. Right to Know: You may inquire about the scope of our data collection, usage, and sharing practices at any time.
9. Protection of Children's Privacy
This site provides apparel shopping services to adult consumers; it does not provide services to minors under the age of 18 and does not knowingly collect any personal information from minors. If you are a guardian and discover that we have inadvertently collected information regarding a minor, please contact us at any time, and we will promptly and completely delete the relevant data.
10. Cookie Usage Policy
This site uses cookies and similar tracking technologies to record user browsing preferences, maintain login status, optimize the website browsing experience, compile page visit statistics, and enable personalized page displays.
You may choose to disable or reject cookies via your browser settings. Disabling cookies will not affect basic browsing capabilities but may limit certain website functions and personalized experiences.
11. Changes to the Privacy Policy
We reserve the right to amend this Privacy Policy from time to time in response to adjustments in website operations, business upgrades, or updates to local U.S. laws and regulations. Updated policies will be posted directly on this page with an updated effective date and will take effect immediately upon posting. Continued access to or use of this site's services constitutes acceptance of the terms of the latest Privacy Policy.
12. Categories of Personal Information Collected in the Past 12 Months (CCPA Disclosure)
In accordance with the California Consumer Privacy Act (CCPA), we disclose the following categories of personal information we have collected from consumers in the preceding 12 months:
| Category | Examples | Collected |
|---|---|---|
| Identifiers | Name, email address, phone number, shipping address, IP address, account login credentials | Yes |
| Personal Information (Cal. Civ. Code §1798.80) | Name, address, telephone number, payment card information | Yes |
| Commercial Information | Purchase history, products viewed, order records, returns and exchanges | Yes |
| Internet or Network Activity | Browsing history, search history, cookie data, page interaction data, device type, browser type | Yes |
| Geolocation Data | General location derived from IP address or shipping address | Yes |
| Inferences | Consumer preferences, shopping behavior, and characteristics inferred from the above data | Yes |
| Sensitive Personal Information | Payment card data (processed by third-party payment processors; we do not store full card numbers) | Limited |
13. Do Not Sell or Share My Personal Information (CCPA)
Under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), California residents have the right to opt out of the sale or sharing of their personal information with third parties for cross-context behavioral advertising purposes.
We may share certain data (such as browsing behavior and device identifiers) with advertising and analytics partners, which may constitute "sharing" under CCPA/CPRA. You have the right to opt out of this sharing at any time.
To exercise your right to opt out, please contact us using any of the following methods:
• Email: info@divas-fashion.com with the subject line "Do Not Sell or Share My Personal Information"
• Phone: +(303) 576-6569
• Mail: Divas Fashion, 4860 Chambers Rd, Denver, CO 80239
We will process your request within 15 business days of receipt. We will not discriminate against you for exercising your CCPA privacy rights.
14. Data Protection Officer (DPO) Contact Information
Divas Fashion has designated a Data Protection Officer (DPO) to oversee our data privacy compliance and serve as the primary point of contact for privacy-related inquiries, requests, and concerns.
Data Protection Officer
Divas Fashion
Email: info@divas-fashion.com
Phone: +(303) 576-6569
Mailing Address: 4860 Chambers Rd, Denver, CO 80239
Response Time: Within 24–48 business hours
You may contact the DPO to: submit a data access, correction, or deletion request; inquire about how your personal information is used or shared; report a privacy concern or potential data breach; or exercise any of your rights under CCPA/CPRA or other applicable U.S. privacy laws.
Contact Us
Shop Name: Divas Fashion
Phone: +(303) 576-6569
Email: info@divas-fashion.com
Shop Address: 4860 Chambers Rd, Denver, CO 80239
Opening Hours:
Monday–Saturday: 10:00 AM – 8:00 PM
Sunday: 10:00 AM – 4:00 PM
Note: Business hours may vary on July 4th.
(GMT -7:00, Mountain Time)
Response Time: We respond within 24 hours.